Amidst all the high-profile ideas and paradigm shifts of the time, IBM took a pragmatic approach to how the Internet could impact modern business transactions.
Attention Shoppers: Internet is Open
Early on in the days of the Web, IBM laid out a specific vision for how e-business could transform the world:. It was so successful that it won two Effie awards for best advertising, one in and another in for a sustained campaign. Skip to main content.
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IBM Icons of Progress. For home PC users, CompuServe was the major service provider of message boards, chat rooms and more. CompuServe introduced the Electronic Mall in , which allowed users to purchase from more than online retailers. Then in , the National Science Foundation lifted its ban on commercial internet use.
The History of E-commerce | HowStuffWorks
This historic move made e-commerce possible. Security was the next big issue, and the release of Netscape 1. SSL made sure that personal information could be encrypted on the web. The first third-party credit card processing companies were launched shortly after.
This made the first ever secure online retail transaction possible. This opened up a staggering opportunity for innovative entrepreneurs to capitalize on this emerging trend. Amazon and eBay are the two companies responsible for revolutionizing e-commerce. Amazon in particular created one of the first full-scale business models for online retail.
Within its first month of business, Amazon had sold books to shoppers in every state and 45 countries.
He had virtually no competition and was able to tap into a booming market. Amazon was also able to create a customer-oriented e-commerce site with searchable titles, browsing by category and user-generated reviews. After going public in , Amazon continued to expand its inventory beyond books and now sells almost anything users can think of, from electronics to clothing, movies and more.
In the first true e-commerce transaction took place when Dan Kohn — a year-old economics graduate — sold a CD to a friend who was miles away. In fact the relevant press article was hushed away in a low-key section of the New York Times. The reporter who authored the piece saw things differently. You can still read the original piece here.
From Storefronts to Search Engines: A History of E-Commerce
One of the things I love about technology is the concept of abstraction. Engineers can take a complex solution, place it in a black box of sorts, and offer it to the masses for creative use in lots of areas.
E-commerce has benefited immensely from such abstraction. Tools that were historically only accessible by computer scientists, well-resourced internet pioneers, cryptographers and other industry specialists, are now available to the masses. Such abstraction can be seen in services like…. These services have abstracted away the engineering complexity of buying and selling things online and that has played a massive role in the success of e-commerce over the last two decades.